Time preferences of goods value consumer

Time for Consumer Goods Companies to Rethink Digital Marketing

Consumer goods companies must reinvent their digital marketing capabilities to actively engage consumers and move them along the path to purchase by consistently delivering highly personalized, authentic and valuable brand experiences across marketing channels.

Consumer Preferences for Annuity Attributes: Beyond Net Present Value

Decisions about life annuities are an important part of consumer decumulation of retirement assets, yet they are relatively underexplored by marketing researchers studying consumer financial decision making. In this article, the authors propose and estimate a model of individual preferences for life annuity attributes using a choice-based statedpreference survey. Annuities are presented in term...

RFID: Uncovering the Value Applying RFID within the Retail and Consumer Package Goods Value Chain

RFID: Uncovering the Value Applying RFID within the Retail and Consumer Package Goods Value Chain

Utilities, Preferences, and Substantive Goods

SYNOPSIS Part I. Two approaches to utilitv theorly: happiness theory and preference theory.